Miami Digital Marketing Agency – Questions to ask when searching for a marketing agency for your business.
When searching for a digital marketing agency for your business you will need to keep a few things in mind in order to make the best decision. Making an investment such as hiring a team of professional digital marketers to audit your current online presence and present a marketing strategy that will provide you with results can be very time consuming.
If you are a business owner who is currently juggling all the operational and managerial tasks of your business, while also attempting to market your products or services is not an easy task. This is why many business owners turn to outsourcing this department to agencies or even freelance digital marketers who can go in and take on this responsibility full time.
What are the most important questions you should ask before committing to a Miami Digital Marketing Agency?
- What Services Do They Offer?
You might find yourself trying to navigate from agency to agency that provides one service you think you need, and not another. How do you cut down the time it takes to find the right services for your business?
The first question you need to ask is what services the agency you are researching offers? Does this agency only provide paid advertising services? Do they provide email marketing services, social media management, and content creation for your social platforms? You will not know unless you ask.
Every agency is different and keeping in mind that some might offer SEO and website management, while others might only offer a different string of marketing services, you have to have a general understanding of what you think your business needs in order to choose the right agency for yourself.
For example, you might already be working with a website developer that also maintains and updates the information on your website. However, you do know that you still need someone who can take on the responsibility of writing consistent blog articles that are relevant to your business and are search engine optimized. You might not have the time to do this every month, so outsourcing this responsibility is common.
Understand where your online presence stands and be forthcoming when speaking to a potential agency about what you know for certain your business needs, and if they can provide you with all the services you require in a digital marketing agency.
- What Vertical Does Your Business Fall Under?
The second most important question to ask if for yourself. What kind of business do you own? Is it a brick and mortar business, or do you provide products or services all online? You need to know which vertical you fall under, whether it is the food industry, health and wellness, fitness, retail, etc. Knowing which vertical you fall under will help you weed out any agencies that do not have the experience to market in your field. You can typically find some of this information under an agencies case studies page, or alternatively a page that shows what kind of clients they have worked with in the past.
An agency will also either work with small to medium business or larger corporations, and you need to try to best match yourself with an agencies experience to skip the guessing stage on whether or not you will receive quality marketing services from an agency
- Do They Offer Free Consultations?
Free consultations will help your decision making process a lot easier. This is because you will have the opportunity to speak with an agency about your business and during the consultation they will perform an audit on your current marketing strategy. They should give you a quick overview of how they would step in to help you achieve your ideal results, and if you like what you hear, then it has cost you nothing to find this information out about your business! Setting up a few of these free consultations with the agencies that offer them, is a brilliant way to get your pros and cons list going so you can find the best fit for you, quicker!
- What Are Their Timelines?
Every agency is different, some might have more team members working on a marketing strategy, others might prefer to have one account manager work on a strategy and be very client facing. Ask the potential agency what timelines they require during the “set up” or “onboarding” period of a new client. Some agencies will only require a couple of weeks before you start seeing content being created, others might require a month. If you have timelines of your own that you need met, this is another good pro or con to add to your list.
- What Packages Do They Offer?
Your budget should be determined before speaking to an agency, you know what will work for your business financially and what will be to great of risk. Always ask what packages they offer, or if they only offer personalized quotes, then make sure to ask for one before moving forward with an agency. Read through any and all stipulations or additional charges you might incur for certain types of work. This way you will have a well rounded view of what to expect!